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TennisShop — Brand Identity
A bold and energetic brand identity created for TennisShop, designed to reflect movement, performance and the passion behind the game.
The visual system combines strong condensed typography, a distinctive monogram and a high-impact color palette built around deep green, turquoise and vibrant tennis yellow. Dynamic lines inspired by court markings and ball trajectories bring speed and flexibility to the identity.
The branding was developed across multiple touchpoints, including apparel, social media, badges, retail signage and promotional materials, ensuring a consistent and recognizable presence both online and offline.
My role: Logo design, visual identity, art direction, graphic design and brand applications.
Live. Love. Tennis.
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Brand in a week for Stripes x Dots - a children's brand that creates bold, simple tools to help little humans understand big feelings and navigate everyday moments with confidence.
The design challenge was building a visual world that could make emotions feel approachable and joyful - something toddlers are drawn to and parents actually want in their home. Bold type, expressive emotion icons, and a playful-but-purposeful aesthetic carried across every touchpoint - completed in just a week.
The full suite spans brand identity, emotion cards, and stickers - a cohesive system that makes big feelings feel a little less big.
Love the playful typography and color palette. Such a joyful identity! 👏
Brand in a Week - Children's Media Brand Identity
Iniminimo is a new generation of personalised children's media - a platform that places the child at the centre of the story. Instead of watching other characters, children become the main character in their own personalised animated music videos, built around real-life milestones and routines.
The challenge: bold and playful enough to delight toddlers, modern and thoughtful enough to earn parents' trust. Expressive illustration, vibrant colour, friendly-but-not-childish typography - exciting without being overwhelming. Nothing generic. Nothing toy-like.
Delivered in five focused days - from strategy to complete brand world - the result is an identity as joyful and full of heart as the platform it represents.
So cute 🥰
Here is a fun graphic design project I just finished for a brand called The Cozy Quill. It is a warm, friendly neighborhood bookstore and cafe meant to feel like a cozy, rainy afternoon.
The main character of the brand is Bramble, a cute little hedgehog who loves reading books and drinking hot tea. He is super easy to recognize because he always wears large round reading glasses and a striped scarf.
The main goal of this project was to prove that one character can be used for all parts of a business without changing his look. I designed him using just three simple colors: dark green, rust brown, and cream.
Here is everything I created to bring his world to life:
Logo & Colors: A friendly, hand-written text logo that matches Bramble's colors.
Packaging: Branded coffee cups and paper bags for the cafe.
Fun Merchandise: Cute die-cut stickers, a canvas tote bag, custom bookmarks, and journals.
Posters & Comics: Art prints of Bramble's treehouse library, event posters, and short comic strips showing him wrapping up books for customers.
No matter where Bramble pops up, he looks exactly like himself every single time!😍 🙌
Cool graphics!!
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