Daniel Felegean
Brand Identity Designer | 20+ Years of Creative Storytelling
Ready for work
Daniel is ready for their next project!
TennisShop — Brand Identity
A bold and energetic brand identity created for TennisShop, designed to reflect movement, performance and the passion behind the game.
The visual system combines strong condensed typography, a distinctive monogram and a high-impact color palette built around deep green, turquoise and vibrant tennis yellow. Dynamic lines inspired by court markings and ball trajectories bring speed and flexibility to the identity.
The branding was developed across multiple touchpoints, including apparel, social media, badges, retail signage and promotional materials, ensuring a consistent and recognizable presence both online and offline.
My role: Logo design, visual identity, art direction, graphic design and brand applications.
Live. Love. Tennis.
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Postăvaru Bikepark — Brand Identity
A bold and energetic visual identity created for Postăvaru Bikepark, inspired by the raw atmosphere of downhill riding and the landscape of the Postăvaru Mountains.
The identity combines strong condensed typography, hand-painted lettering and an illustrated emblem featuring the rider, mountain peaks and pine forests. The dark green, warm cream and vivid red-orange palette reflects the contrast between nature, speed and adrenaline.
The branding system was designed to work across multiple applications, including apparel, stickers, social media visuals and promotional materials, while maintaining a distinctive and recognizable character.
My role: Brand strategy, logo design, illustration, visual identity and merchandise design.
Ride wild. Live freeride.
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Sticker for ski and snowboard camp
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Badge for conference
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Brand Identity
Every detail tells a story.
We shape that story through color, form, and emotion — until your brand feels unmistakably yours.
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Storytelling
It’s not just what you tell.
It’s how it feels, how it moves, and how it stays in someone’s mind.
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Impact
It’s not just what people see — it’s what they feel and remember long after the first glance.
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Build Beyond Branding.
We don’t just design identities — we craft experiences that live, move, and connect across every medium.
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Hi, I’m Daniel — designer and founder of Visual Society 👋
We turn ideas into visuals that connect — bold, refined and full of contrast.
Always exploring the space where design meets emotion and storytelling.
Let’s collaborate → VISUALSOCIETY.RO (https://www.visualsociety.ro)
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