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Directed and photographed a luxury campaign for Lustrelia, a fine jewelry brand. Managed the full creative vision from concept through final image, overseeing model direction, studio styling, lighting, and shot composition to capture the intricate craftsmanship and timeless elegance of each piece. Built a compelling visual narrative designed to resonate with luxury jewelry enthusiasts and elevate the brand's market positioning. Final image library was delivered for use across online, social media, marketing, and paid advertising channels.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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SKIN1004 Product Photography & AI Visual Assets for E-commerce
Created a series of high-converting product visuals for SKIN1004 skincare products. Developed multiple creative concepts tailored for e-commerce listings, social media campaigns, advertising creatives, and marketplace product cards.
The project included clean product photography, ingredient-focused compositions, premium beauty aesthetics, lifestyle scenes, and attention-grabbing visual concepts designed to highlight product benefits and increase customer engagement.
By using AI-powered workflows, the brand received a diverse library of marketing assets without the cost and time required for traditional photoshoots.
Skills & Deliverables
Product Visualization
AI Product Photography
Beauty Product Marketing
E-commerce Design
Advertising Creatives
Product Image Retouching
Creative Direction
Social Media Content
Product Listing Images
Commercial Visual Design
Love the commercial mindset behind this project.
Many people use AI to create images. Fewer people think about how those images fit different stages of the customer journey and marketing funnel.
Did any of the concepts surprise you in terms of performance or audience appeal?
Physics says every living thing emits a frequency.
I built a health brand around that premise.
No wellness clichés. No optimization language. Just a dot-matrix scanner pointed at a flower.
This is HERTZ. Out soon
This is incredible
Redefining the digital presence for a legendary premium consumer brand. This case study showcases a modern, sophisticated visual identity and mobile interface concept designed for ARARAT. The core objective was to seamlessly blend the brand’s rich historical heritage with a sleek, contemporary aesthetic that speaks directly to today's luxury and lifestyle consumers.
Rather than following generic industry aesthetics, this system focuses on distinctive visual storytelling, bold typography, and a commercially strong presentation of premium lifestyle products.
Scope of Work & Deliverables:
Visual Identity Exploration: Modernizing a heritage brand while preserving its iconic symbols and premium status.
Colour Strategy: A curated, high-end palette featuring deep rich tones, elegant golds, and crisp whites to evoke a luxury lifestyle feel.
Typography System: A carefully structured typography system utilizing sophisticated serif headings and clean sans-serif body text for optimal readability and strong visual hierarchy.
Packaging & Product Direction: Elevating the physical product packaging within a digital ecosystem, highlighting the premium bottle designs and craftsmanship.
Brand Guidelines & Layouts: Developing clean, structured, and interactive mobile user interfaces with intuitive navigation and storytelling sections ("About Us", "Our Collection", "Art of Blending").
The Approach: My design process always starts with understanding the brand's core essence and target audience. For this project, the goal was to prove that a traditional luxury brand can look fresh, bold, and highly engaging in the digital space without losing its historical soul. By combining large, immersive lifestyle imagery with minimalist interface elements, the brand system captures immediate consumer attention and drives commercial strength.
This deserves more than just a like
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