Talon Wellness — Premium Wellness Brand Identity & Social Media Design A sophisticated and calmin...Talon Wellness — Premium Wellness Brand Identity & Social Media Design A sophisticated and calmin...
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Talon Wellness — Premium Wellness Brand Identity & Social Media Design
A sophisticated and calming visual identity designed for Talon Wellness, a modern wellness and movement brand.
This project combines elegant typography, warm neutral tones, deep burgundy accents, and soft lifestyle imagery to create a premium yet approachable wellness aesthetic.
The visual direction was designed to communicate movement, balance, strength, and calm while maintaining a cohesive and recognizable brand presence across different touchpoints.
What’s included:
✦ Logo & brand mark design
✦ Brand color palette
✦ Typography direction
✦ Social media visual direction
✦ Promotional & launch graphics
✦ Wellness lifestyle imagery
✦ Brand applications & mockups
✦ Consistent visual system for future content
Minimal • Elegant • Warm • Premium • Modern Wellness
Perfect for wellness brands, yoga & Pilates studios, fitness businesses, lifestyle brands, and health-focused startups looking for a refined and memorable visual identity.
I really like the colours and the style, however, the actual people make me feel isolated and a bit anxious. It's dream-like which is lovely, but there's something that is not calm or warm for me.
The hardest brief in identity work is "make us look serious without making us look corporate."
Serious comes from consistency. Corporate comes from removing anything a person chose.
"Corporate comes from removing anything a person chose" is going straight in my notes. I'd push it further though, I think a lot of that removal happens in legal and stakeholder review, not the initial design pass. Do you find the fight is more with the client's own instincts or with whoever signs off after them?