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literally human by design!🔥🔥🔥
Every shot in this project was AI-generated. Every decision behind it wasn't.
For Envato's Human by Design challenge, I built three pieces: a full launch campaign for Pebble, an insulated flask; a short video capturing the exact moment the AI-made version hands off to the real...
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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Human by Design is about transforming a personal feeling into a brand through intentional creative decisions—not simply accepting the first AI output.
Behind every colorful visual is a series of human choices that transformed a summer craving into a complete brand experience.
Fruitea — Turning a Summer Craving into a Brand
For this challenge, I created Fruitea—a fictional tropical iced tea brand inspired by a simple summer craving.
On a 40°C day, I was craving something cold, colorful, and refreshing. I don't live anywhere near a beach, so instead of...
Nice design
Here is submission for the Envato × Contra Human by Design challenge.
I set out to answer a simple question: What happens when AI becomes part of an animator's creative process instead of replacing it?
I started out with Envato 3D assets, I used Envato's AI tools to explore ideas, generate concepts, test transitions, and build each scene one decision at a time. Every shot was refined through countless iterations until the visuals, sound, and pacing came together as a single story.
For me, this project isn't about what AI created.
It's about the creative choices that turned those generations into something meaningful.
Created using Envato's Gen AI and Stock Assets Library, Edited and composited using PremierPro and Directed by My creativity.
This is one of my best Submission because the human impact to the final result is Undeniable. When I watched the results I felt it was one video, but having to go through the video that explained the process of how you brought it all together is amazing. BRAVO!
Human by Design — Final Update
A final update on my Envato Challenge submission: a new video for my Tea Pâtisserie & Flower House brand, and the two "Human by Design" moments behind it.
Texture & warmth: (AI-generated face on the left, my edit on the right) The AI output was clean — too clean. Too smooth, too "perfect," missing the warmth I wanted for a romantic, handcrafted brand. So I stepped in: warmer lighting, added texture and grain, turning a polished AI output into something tactile and human-made.
The eyes don't lie: (two robotic AI takes vs. the final expression) For this new video, character consistency was flawless — but the gaze wasn't. Every take had that flat, robotic stare no amount of polish can fix. I kept rewriting the prompt, take after take, trying to guide the AI toward an expression that felt alive rather than rendered — until I got one where the gaze finally felt real.
AI can nail the character. It takes a human eye to know when it's not looking back.
Want to see the full project? Head to my profile — you'll find the complete brand identity video (logo, full brand explanation) and the behind-the-scenes video too.
