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₹14.63 → ₹5.44 per lead. Same video. Same offer. Same budget.
The only thing that changed was the language.
I ran a recruitment lead-gen campaign for a Dubai travel & visa agency, targeting candidates in Tamil Nadu and Kerala who wanted to work across the UAE and GCC. Once I rebuilt the headlines and ad copy in Tamil and Malayalam (blended with English, not fully vernacular), cost per lead dropped over 60%. And the account went on to generate 842 qualified leads on a lean, 5-day-a-week budget.
Localization isn't a "nice to have" in performance marketing. In markets like Tamil Nadu and Kerala, it's the single biggest lever you have.
Open to connecting with brands and agencies looking to scale performance marketing into South Asian and GCC markets.
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Being a freelancer and a business owner makes me think a lot about money, income and how to be more efficient.
Sometimes it’s not about that, life is more than money, it’s about the experiences and people you surround yourself with. And that is worth more than saving a few bucks.
life is more than money, when you have enough money to live.
$50k+ in revenue on Contra. Big milestone.
Here's my full revenue breakdown.
I started freelancing in April 2025 after leaving my job at a design studio. Since then, my income has come from a few different places (not all of it is visible on contra).
Most of it came from ongoing freelance work with startups. As I started working directly with clients on framer websites, I also began offering a monthly retainer for updates, maintenance, and improvements after launch. More recently, I joined Contra Labs, which has been a nice extra source of projects.
Here's the breakdown:
• Freelance work: 70% (worked with framer, contra, magicpath etc.)
• Direct clients: 24%
• Retainers: 4.3%
• Contra Labs: 1.7%
The number is nice, but knowing where it comes from is what actually helps you understand how to build something sustainable.
BIG congrats 👏
Ever wonder why your ad spend isn't converting the way it should? 📊
I built a campaign-level performance dashboard that breaks Google Ads data down by campaign type (Performance Max, Shopping, Search) so marketing teams can see exactly where ROAS is climbing — and where budget is quietly leaking.
Instead of just tracking top-line CPC/CTR, this view surfaces sales, revenue, and cost at the campaign and ad group level, making it easy to spot underperformers and reallocate spend fast.
Built with Google Ads data → BigQuery → Looker Studio.
If your team is flying blind on where ad spend is actually working, let's talk.
Want me to type this in as-is, tweak the tone/length, or adjust anything (e.g. remove the emoji, make it shorter)? I'll also suggest tags: Google Ads, ROAS, Marketing Analytics, Looker Studio — let me know if those look right before I add them. Note: I'll leave the final "Post" click to you to confirm once everything looks good.
the design of the scatter plot here brings such a touch of uniqueness & fun to the dashboard overall, i think it's a perfect pop of color so readers can remain focused on the material!