A few months ago, I had the pleasure of creating the brand identity for Stella's Snacks, a small snack bar located within Mason & Fifth, a hospitality brand known for combining luxury with a home-away-from-home atmosphere. The identity was inspired by Stella, the beloved dog who greets guests at reception. By positioning Stella as the brand’s mascot and name, we could create a visual identity reflecting the warmth and personality guests already associate with their stay. This approach allowed the snack bar to feel instantly familiar and personal, reinforcing Mason & Fifth’s emphasis on community and comfort. We created a cheerful, character-driven brand that elevates a simple snack offering into a memorable part of the Mason & Fifth experience. Working closely with the Mason & Fifth team, I crafted a brand built around bold, rich colours, a suite of custom playful illustrations, and a friendly tone of voice. Together these elements capture Stella’s lovable personality while creating a distinctive, light-hearted brand that stands proudly within the Mason & Fifth ecosystem. I hope you love it as much as we do!

This is one of the best design have seen so far today.... Nice palette

Packaging design for SORIN.

At our studio, we love exploring different paths to create the ideal environment for each brand. For SORIN, it was crucial to have packaging design perfectly aligned with both their brand values ​​and visual language. Here are a few glimpses of the result!

Beautiful Execution, The packaging feels intentional, cohesive, and perfectly aligned with the brand’s visual language.