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I’ve been making one visual experiment a day to see where my taste goes without client brief limits.
This one started as a fun exploration but turned into an AI-assisted art direction study around Gen Z officewear.
The style sits between geometric editorial fashion illustration, neo-Bauhaus color blocking, and flat vector poster art, bold outlines, absurd camera angles, exaggerated silhouettes, and officewear that feels too dramatic for a normal 9–5.
I may build this into a fictional fashion campaign later, but for now, I’m using it to push style, composition, and AI direction.
What do you think this should become next? A fictional fashion brand, a campaign series, or a poster collection?
Digital illustrationAdobe IllustratorChatGPTDailyeditorialillustrationcreativeaiflowAI ArtFashion Design
When using AI creatively, where do you think the real skill is? In generating more options, or knowing which ones are actually worth building on?
The neo-Bauhaus color blocking is doing a lot here. Of the three options, the fictional brand route feels most interesting because it gives the style a container, something to push against rather than just explore in the open.
I agree to an extent.
A fictional brand would give it structure, but I also don’t want to force a container too early.
The open exploration phase is usually where the stranger, more interesting decisions happen. Once it becomes a brand, it needs rules and I want to let it misbehave a little first 😊 .
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