Jordan Racing concept.
What if Jordan Brand launched its own racing team? We imagined the full launch, from the Speed Demon campaign and posters to a telemetry inspired website, racing streetwear and a flagship research facility. Basketball heritage meets Formula 1 speed.
Designed by Studio /03
Concept project, not affiliated with Nike or Jordan Brand.
Art Direction, Brand Identity, Campaign Design, Web Design, Poster Design, Apparel Graphics, Motorsport, Concept
Clean mobile execution Dario! 📱 Love how bold DOVV's identity stays even on small screens. "WE BUILD SITES THAT MOVE PEOPLE" hits hard, and those sticky note cards in the middle for Discovery / Design / Framer Build / Launch are such a fun, scannable touch. That SAY HELLO page is super minimal and direct. Great Framer build!