A brief preview of the visual identity for an interior design agency that I've been working on recently.

When Maison Vérité approached me, they wanted a visual system that felt just like their interiors (architectural and deeply intentional) The concept was inspired by the keystone, the central stone of an architectural arch that holds the entire structure together. Just as the keystone gives purpose and stability to the arch, Maison Vérité gives meaning to the spaces they shape. If you look closely, the symbol also subtly intertwines the initials “M” and “V,” merging Maison and Vérité into a harmonious form.

Fellow designers and strategists, what do you think of this visual direction?

Cool

I was in a creative rut last year 🫠 Burnt out from work and feeling exhausted to create for myself. I even did daily posting challenges to get myself to build the habit of posting again. From the outside, that probably looked like consistency. But internally, I still felt disconnected from my creativity and I couldn't figure out why. And whenever I stopped posting, I would tell myself I was just too busy. 👉 Client work 👉 Strategy 👉 Editing 👉 Filming 👉 Admin ..Basically everything. But I’m realizing “busy” became the easiest excuse because it sounded responsible. It made avoidance feel professional. I started The Artist’s Way this month, and I’m already noticing small shifts and quiet little realizations I had been too distracted to hear. One of them is this: Sometimes creativity needs more honesty. It needs the space to breathe before we can stop them from external voices (and yes, even the overthinking we do to ourselves). Posting consistently is one thing, but feeling connected to what you’re making is another.

Amazing!