A website hero and motion identity concept for Cycle.
The experience takes the viewer through seven historical eras in one continuous forward journey, while the logo, camera path and core composition remain consistent.
The concept explores how a static identity can become a living digital experience through motion, environment and interaction.
Workflow included Spline, Claude via MCP, Midjourney and SeaDance.
Available for brand identity, motion and digital design projects.
"See beyond perception." Three words on the phone, and the whole page had to earn them.
On desktop, the headline starts over the edge of a tall portrait of the glasses being worn, so the product name and the product in use read as one image. Next to it, reaction, light and depth sit as three thin gauge lines, each with a one-word reading. Specs, without a spec table.
On mobile, a 3D render of the frame sits between the headline and a single Explore the Series button. One image, one next step.
The palette stays in deep navy and soft gray, so the cool light on the frame stands out on every screen.
Not spots. Premium pattern 🦒
Started as a doodle in a lecture, ended up on tees and totes. One giraffe, one rising sun, and one line: “Nie mam plam. Mam wzór premium.” (“I don’t have spots. I have a premium pattern.”)
Four colorways, flat warm illustration, and a joke that works on any animal: zebra, leopard, dalmatian, cow are next. 🧡
Sometimes the best idea is the one you draw when you’re supposed to be taking notes.