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Comeback campaign for Slurp Laboratories - Clearing the Air
After a long pause, Clearing the Air marked the return of Slurp Laboratories with a complete product relaunch and a refreshed visual identity.
The campaign was built around the idea of transparency, renewal, and moving forward - reintroducing the brand through new packaging, a refined creative direction, and a clear narrative that acknowledged the hiatus while looking ahead.
I led the project from concept to launch as Creative Director and Producer, developing the campaign strategy, overseeing production, and directing the photoshoot. From the visual language and storytelling to the final launch assets, every touchpoint was designed to make the relaunch feel intentional, cohesive, and true to the brand.
Relaunching a brand after a pause is such a delicate moment, you have to signal renewal without making it feel like the old identity was a mistake. What part of the visual system changed the most between the old Slurp Laboratories and this version?
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Human by Design
Human by Design is a cinematic short film that explores the quiet rituals behind creative work. The film follows an editor immersed in his work as fatigue gradually sets in. At the same time, a cup of coffee is slowly taking shape, unfolding alongside his creative journey. As both processes reach completion, he pauses, picks up the coffee, and returns to his work with renewed focus.
Built using Envato stock assets as the foundation, every creative decision, from shot selection and pacing to sound design and color progression, was carefully shaped to transform individual clips into one cohesive story. The result is a reminder that while creative tools can accelerate the process, it is human judgment, intention, and taste that give the work meaning.
Credits:
Editor Footage: DC-Studio
Coffee Footage: KinoMaster, gvalia1, Tanarch, adi413114, Aretem_ka, Pressmaster
Atmospheric Footage: BlackboxGuild, KinoMaster, Artfotodima, Grey_Coast_Media
Music: Magnetic Tune
Sound Effects: Sounddogs, Hollywoodedge, Pro Sounds, Cinematic-Sound- Design, Mountainaudio, SoundJay
This is a great reminder that editing is about storytelling, not just assembling clips. Loved how the pacing and sound design tied everything together.
For this challenge, I built Hydrated: a fictional summer soft drink — carbonated, ice-cold, citrus-sharp — with a visual identity built entirely around temperature. The can runs a gradient from pale ice to deep navy, top to bottom, so the design itself feels like it's getting colder the longer you look at it. Tagline: "Stay Cool. Be Cool."
Using Envato as my toolkit, I sourced the typefaces, built the can label in Affinity Designer, and composited it onto a photorealistic mockup in Photoshop. I then used Envato's AI Video Generator — with a custom Start Frame and End Frame built from my own can mockups — to generate the hero shot: the can dropping into an ice bucket, splashing, sinking, and settling cold. Claude helped draft the ingredient list and nutrition copy, and I built a companion landing page in HTML/CSS so the brand exists somewhere real, not just in a video.
Target audience: Teens and young adults, roughly 10–28 — people who live for summer and want a drink that matches the mood: crisp, cold, a little bit of attitude.
Human by Design moment: The AI video. The first generation rotated the can in a way that mangled the label, and it took several rejected takes before one actually held up. Deciding which take was right, and which word was right, was human work from start to finish.
Thank you to Envato and Contra for putting this challenge together — for the toolkit, and for the push to make something real out of an idea instead of just thinking about it.
Stay cool. Be cool.
The Project Includes:
- The Logo
- The Can Design
- The Video
- The Website
- The BTS Video
#envato #HumanByDesign #Envato
envatochallengeCreative Design Creative DirectionCreative StrategistAdobe PhotoshopAffinity DesignerEnvato
Awesome!
We built an immersive website for the web3 venture studio. ☯️
Particle interactions. Ambient sound. Bagua-inspired digital structures - Daoist philosophy translated into something that feels native to web3.
👉 Check it out: https://daoism.systems
Sound on. Rate it 1-10 👇✨
Creative DirectionInteraction DesignWeb DesignFigmathree.jsWebflowweb3creativewebsiteinteractivedesign
Love the scifi world you create here, the vibe reminds me a bit of the cinematics from the game Hitman, not sure if you are familiar with it, but that's a huge compliment!
Just started following you too, can't wait to see more of your work! 😍
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