Building a wellness brand around what customers actually want.

For Nocta, I developed the brand identity from the consumer perspective: what does someone looking for wellness want to feel when they discover a new DTC brand?

I translated those insights into a brand direction that feels trustworthy, modern, approachable, and premium, avoiding the usual clinical or overly “wellness” visual language.

The result is a flexible identity designed to work across digital channels, from the website and social media to packaging and other customer touchpoints.

See the full project → https://www.behance.net/gallery/256801253/Nocta

Designing a DTC brand identity directly from consumer psychology rather than visual trends is spot on. Beautifully refined work for Nocta!