Six weeks before their $40M raise, a fintech founder sent me his homepage and asked, "is this the problem?" It was The hero still said "the easiest way to manage payments." Easiest. For treasury teams moving $2 billion a year. Companies grow up quietly. The product gets sharper, the buyers get bigger, the price goes up and the website just sits there,still pitching the company you used to be. We just figured out who he was actually selling to now, rewrote the site around that and shipped it in Framer four weeks later. Launch week, demo requests triple and the deals walking in the door were finally the right size. Nine times out of ten, "we need a rebrand" really means "our homepage is still wearing last year's clothes."

Amazing welldone.

Unpopular opinion: Fintech & web3 design/dev projects are showcased better when they are animated

Animation works best when it stays in the background and not the focus.