With every branding project, I design and present 2–3 different options for my clients, sometimes even one is enough when the vision is crystal clear. The reason I show more? I like to push myself more creatively to explore beyond what's safe and normal. A client might think they know exactly what they want, but the moment I go beyond the safe choice, they're often surprised by how much they love the more creative direction. This was exactly the case working with BraveDuck+Robots, an experience design studio built around creativity, strategy and technology. The brief was clear, but pushing past the obvious unlocked something far more interesting. At the end of the day, we're here to serve our clients, but sometimes working with them means showing something they didn't know they needed.

I completely relate to this. There’s something really rewarding about pushing things beyond the brief.

A good designer can stay within the brief, but a strong creative director should be able to see what the brand could become and take the client along that journey.

I do the same...

What happens when you stop trying to make something new and start reimagining something old?

Lately I’ve been feeling a little uninspired, so I’ve been reconnecting with nature instead of chasing novelty.

I’m experimenting with turning nature paintings from The Met Open Access collection into ASCII mixed-media pieces.

Even as paintings, nature removes the pressure to be “original” and replaces it with curiosity.

Where do you turn when you need to reconnect with your creative process? Inspired by Enigmatriz

Reimagining over creating is such an underrated approach. Those ASCII collage pieces have such a moody and layered feel to them. Really love this direction!