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Branding for a B2B SaaS company.
This is what you get from strategic branding.
Every element has a purpose. For Astrum, the guiding star represents direction and clarity, while the cyan palette communicates trust, intelligence, and innovation. Together, they tell the story of a platform built to simplify complex work—not just decorate it.
Good branding helps people understand your business before they experience your product.
I'm so happy working on this project.
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After yesterday's heart attack of a match... 😅🇦🇷 I couldn't resist redesigning Argentina's World Cup jersey.
I took inspiration from fileteado porteño, the Sol de Mayo, and placed the kit in some of the most Argentine settings I could think of, from a classic bodegón to everyday scenes that feel like home.
Football is part of our identity, so why shouldn't our design be too?
Esooo! 🩵🤍🩵 Nice work 😊
Which jersey design is your favourite? 👀
A or B?
I first designed in Adobe Illustrator and then created the mockups using Adobe Firefly, exploring different layouts, patterns, and details inspired by Canada and my own creative style.
If you're curious about the process, you can watch the full walkthrough here: Designing my own Jerseys 🇨🇦⚽
12 voted
30%
28 voted
70%
40 votes
Closed
B
Every new Figma file starts the same way.
Variables. Page structure. Base frames. Annotation components. Cover slide.
Twenty minutes of setup before a single design decision gets made. If you're a product designer, you'll know exactly what I mean.
𝗦𝗼 𝗜 𝗯𝘂𝗶𝗹𝘁 𝗮 𝗽𝗹𝘂𝗴𝗶𝗻. Meet Starter, one click, and your entire foundation is ready.
→ Core variables: Typography, grids, spacing, and colours
→ Page structure: A clean, organised file hierarchy
→ Base frames: Pre-configured frames hooked up to your grids
→ Helper components: Sticky notes and status labels for quicker documentation
→ Base cover: A customisable project thumbnail
https://www.figma.com/community/plugin/1616860142658349536/starter?q_id=1e2ab7fb-d8fc-40f5-a2db-72164930f2df
Brilliant work! I'm testing it now!
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