I started with the idea of drive — a mark that felt like it was pushing forward, not sitting stil...I started with the idea of drive — a mark that felt like it was pushing forward, not sitting stil...
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Alamgir's avatar
Alamgir Brands
• 13h
I started with the idea of drive — a mark that felt like it was pushing forward, not sitting still.
I began sketching around the "A," carving into the negative space until a four-pointed star appeared at its center — a spark hidden inside the letter itself. That was the moment it clicked.
I built it on a tight circle-and-grid construction so every point stayed consistent, then kept the palette pure black and white — no color to lean on, so the shape had to carry the whole brand.
Last step was just living with it — app icon, dark background, white background — making sure the star still held up small. That's when I knew it was ready.
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