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Painted Pages Bookstore, Illustrative Logo
A hand-illustrated sleeping dragon for an independent bookstore, wrapped in a botanical border and vintage serif lettering. This was a direct hire, taken from first sketch to the final landscape lockup. The brief asked for cozy with a bit of magic, and the curled dragon resting on a stack of books became the whole brand in one mark.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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AI gave ideas. Human judgment built the brand.
For the Human by Design Challenge, I created Cronut Café; a conceptual bakery brand, to explore how AI can speed up ideation without replacing creative direction.
I used Envato's ImageGen to generate early logo concepts, then relied on my own judgment to refine the logo, typography, colour palette, and visual identity in Adobe Illustrator. Once the brand direction felt right, I returned to Envato to create mockups, also using VideoGen to bring the identity to life through motion.
The biggest decision was knowing what to keep, what to change, and what to throw away.
That's the part of design that will never change 🚀
Thanks @Envato and @Contra for the challenge! 💚
The Cronut Café name and that latte art shot sell the concept before you even read the caption. Good call using ImageGen just for early concepts and pulling it into Illustrator once you had a direction, that workflow keeps the judgment where it should be.
Can illustration become part of architecture?
I've been exploring the idea of taking my geometric illustrations beyond fashion and transforming them into pieces that live within interior spaces.
Instead of treating artwork as something added to a room, I wanted it to feel like it belongs to the architecture itself—quiet, minimal and timeless.
This concept is part of my ongoing visual exploration for VALMA, where fashion, art and interior design share the same visual language.
I'm curious—would you see work like this in a home, boutique hotel or gallery?
Awesome work Roman!