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TikTok UGC & Influencer Campaign Case Study | 9.5M Views
Project Overview:
TikTok In The Mix 2023 was a global TikTok marketing livestream campaign combining social media strategy, influencer marketing, creator collaborations, and UGC content to drive real-time audience engagement. The event featured Cardi B, Niall Horan, Kaliii, Peso Pluma and more.
Role : UGC Strategy • Influencer Marketing • Social Media Content Strategy
Key Contributions:
• Developed UGC campaign strategy and influencer collaboration concepts
• Ideated short-form video content optimized for TikTok discovery
• Supported live social media engagement during the livestream
• Captured content for post-event social media marketing
Results: • 9.5M global livestream viewers • Record breaking event for Tik Tok
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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This is me, now as a Social Media Manager.
My journey started in graphic design, but over time I found myself enjoying more than just creating visuals.
I started learning about content strategy, planning, audience research, analytics, and how social media can actually support a business.
Now, I work as a Social Media Manager, combining my design background with strategy, content, and AI to help brands build a stronger online presence.
Still learning, still growing, and excited for what comes next.
SMM • Design • Content • AI
Great journey. Your design background gives you a strong edge in social media.
@tonyoelumelu @tonyoelumelu didn't ask, but I created this video anyways😊...
Here's a piece I did for the Tony Elumelu Foundation, Africa's leading philanthropy empowering a new generation of African entrepreneurs
Using Adobe After Effects, Adobe Premiere Pro, my initiative, and extensive research...
Currently open for projects!
Dynamic vertical video edited for maximum viewer retention across TikTok, Instagram Reels, and YouTube Shorts. Features punchy jump cuts, kinetic on-screen captions, sound effects, and color grading tailored to drive brand engagement and conversions.
Role: Short-Form Video Editor & Creator
Tools: CapCut, Mobile Cinematography
