Maximize Engagement: Explore TikTok UGC & Influencer SuccessMaximize Engagement: Explore TikTok UGC & Influencer Success
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TikTok UGC & Influencer Campaign Case Study | 9.5M Views
Project Overview:
TikTok In The Mix 2023 was a global TikTok marketing livestream campaign combining social media strategy, influencer marketing, creator collaborations, and UGC content to drive real-time audience engagement. The event featured Cardi B, Niall Horan, Kaliii, Peso Pluma and more.
Role : UGC Strategy • Influencer Marketing • Social Media Content Strategy
Key Contributions:
• Developed UGC campaign strategy and influencer collaboration concepts
• Ideated short-form video content optimized for TikTok discovery
• Supported live social media engagement during the livestream
• Captured content for post-event social media marketing
Results: • 9.5M global livestream viewers • Record breaking event for Tik Tok
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