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A solo designer can now ship what took a team in 2023. So what are clients paying for?
Judgment per decision, concentrated in one
This hits the point perfectly. Clients aren’t just paying for execution anymore, they’re paying for judgment, clarity, and better decisions. 🔥
Exactly. Tools speed up execution but judgment is still the real value.
Clients are also paying for empathy.
Well coined
Facts
If what used to take us years of dedication to master, can now be achieved in days, that means the learning curve is extremely low. Add that to the fact that everyone and their mom think they have great judgement and taste...
My question is: does a trait loses its distinct value, if everyone possesses it?
Judgment about what deserves to be executed is becoming the premium tho. Fr 👀
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Which design would you choose for a premium fashion brand?
Option A: Immersive and minimal
Option B: Editorial and detailed
Cast your vote below. I’m testing which direction works best.
2 votes
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SOLO
A calmer way to run your freelance business.
Freelancing means juggling clients, projects, deadlines, invoices, and payments often across multiple tools.
So I designed Solo, a workspace built to bring everything together in one place.
The onboarding introduces freelancers to what they can expect:
→ Manage projects
→ Track deadlines
→ Organize clients
→ Monitor payments
→ Keep their entire workflow in one workspace
The goal wasn't to create another complicated productivity tool.
It was to make freelance work feel simpler, clearer, and more in control.
A small onboarding flow, designed to communicate one big idea:
Your freelance business shouldn't feel scattered.
Designed in Figma.
Before I opened Figma for NYC TaxAbate Advisors, I asked Ori one question.
Who is actually reading this website and what do they need to believe before they reach out?
His answer shaped everything. His clients are volunteer co-op and condo board members in New York. People with busy lives, no legal or financial background, and a building full of neighbors depending on them to make good decisions. They weren't going to hand their building's finances to someone they didn't immediately trust.
That meant the brand had to earn trust before it said anything else.
So before a single color was chosen or a logo sketched, we built a brand strategy around five values: transparency, fairness, partnership, precision, and clarity.
Those five words became the filter for every decision that followed. Does this color feel transparent? Does this layout feel precise? Does this copy feel fair?
That's what brand strategy actually is. Not a mood board. Not a font choice. A set of principles that make every design decision easier and every outcome more intentional.
If you're building a brand and you haven't answered that question first, the design work starts too early.
#brandstrategy #branding #webdesign #soloexpert #webflowdeveloper #smallbusiness #brandidentity #independentprofessional #websitedesign #nycbusiness
