Your launch video has 3 seconds. Most spend them on a logo. Nobody cares who you are yet. They care whether you get their problem. So open on the problem, show the fix, and save the logo for the last frame. This is the opening of Plumbline, a concept launch film we cut to the beat. What's the first thing your launch video shows? https://contra.com/p/F6Zgcmv3 https://givemeprompts.com

Just wrapped a product video for BuildAspect 🎬

They help builders and interior designers manage product selections together. The challenge was speaking to both audiences in one video, so we followed a single selection from the designer's spec all the way to the builder's install.

Lots of UI animation, and a client who cared as much about the story as the visuals.

Following one selection from the designer's spec to the builder's install is a smart way to serve two audiences in one story. How did you keep the UI readable on small screens: zoom in on the key fields, or rebuild simpler screens just for the video?