Most bike brands look the same: spec sheets, stock photos, and cluttered shops. I designed Riwo to feel like the ride itself, which is bold, fast, and effortless.
What I created
A high-impact website concept for a modern bicycle brand, built to turn first-time visitors into buyers.
What it does for the business
Hooks visitors instantly. A cinematic hero ("Ride Beyond Limits") with a clear price and a single call to action.
Makes products easy to compare. Clean product cards with pricing front and center, so shoppers see what they want in seconds.
Builds trust. A features section built around lightweight construction, responsive geometry, and everyday reliability.
Raises order value. An accessories section that encourages customers to complete their setup.
Keeps people scrolling. Smooth scroll animations and text reveals that make the site feel premium and memorable.
Ideal for
E-commerce brands, product launches, and lifestyle or sports companies that want a site that looks as good as their product.
The rider is the spec sheet. He leans through Ride Beyond Limits, so the type has to stay readable behind a body instead of sitting in an empty column. Explore Bikes is the only button, and $2,000 from start stays small in the corner. The price is there without turning the hero into a catalog.
Designed the landing page for Smug — an AI support agent that resolves tickets, knows exactly when to escalate to a human, and has zero interest in pretending otherwise.
Most AI support tools go the humble, over-apologetic route. Smug does the opposite — the whole brand is built around a smug little cat mascot and copy like "Handled it. You're welcome." It's a genuinely fun brief: figuring out how to make confidence read as charming instead of obnoxious.
Bold electric blue and orange instead of the usual muted SaaS palette, because a product this confident shouldn't look shy about it. 💙