Custom Typeface Design: 'Skeletal' Poster for Nov 2023

Custom Typeface Design: 'Skeletal' Poster for Nov 2023Custom Typeface Design: 'Skeletal' Poster for Nov 2023

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Janay Super

• 3h

✶ Skeletal — Custom Typeface Poster, November 2023::

Typography Adobe Illustrator graphicdesign

Laura Gentili

• May 7

YUMM 🍪 is a brand identity project for a cookie bakery built around the idea that a brand can be experienced as a story, not just a logo.

For this concept, I developed a visual system that combines graphic design and illustration, creating a playful and narrative-driven world. Instead of treating the logo as a static element, I integrated it into a sequence that follows the entire journey of the cookies—from mixing the dough, to baking, packaging, purchasing, and finally enjoying them.

Illustration becomes the main storytelling tool, turning each phase into expressive and engaging scenes. The result is a visual identity that not only communicates what YUMM is, but also how it feels: soft, indulgent, and slightly addictive.

This project was an opportunity to experiment with a more illustrative and narrative approach to branding, where visual identity becomes an experience rather than just a system.

I’m excited to continue exploring this direction and bring it into future projects where storytelling and design blend seamlessly.