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Crime + Investigation — Brand Identity
We built the motion system behind Crime + Investigation's brand refresh — one visual language flexible enough to run across every programming format on the channel.
At its centre: the C+I identifier [+], a dynamic cursor that responds to viewer input and threads through the investigative journey.
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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Proud to share my submission for the #configMakeathon 🦋
Design has one job — make people feel something before they think something.
For the #ConfigMakeathon, I built a complete digital campaign experience for Butterfly Conservation's "Britain's Favourite Butterfly" — taking a public vote and transforming it into something people actually want to be part of.
The challenge wasn't technical. It was human. How do you make someone genuinely care about a species they've never noticed? How do you turn conservation data into something personal? How do you design an experience that moves people from passive viewers to active participants?
The answer was architecture — three distinct experiences working as one:
🗳️ Results Explorer — A fully filterable species discovery system built around personality vibes, wing colours, and rarity. Not a leaderboard. A world worth exploring.
🧬 Personality Quiz — A matching experience that gives every user a butterfly identity rooted in real behavioural traits. Flashy. Feisty. Adventurous. Rare. When someone sees themselves in a species, the relationship changes entirely.
🌿 Conservation Narrative — A story-first approach to ecological data that earns its urgency rather than demanding it. The stakes land harder when you already have a favourite.
This is the kind of work I find most meaningful — where design isn't decoration, it's the strategy itself.
🔗 Prototype:Prototype
Built with Figma · Figma Make · MCP
#ConfigMakeathon #Figma #UXDesign #ProductDesign #DesignForGood #ButterflyConservation @Figma @Contra @Contra HQ
Pretty Good!
Most AI products show you results.
I wanted to show you the process.
So I built MIRROR — a cinematic AI surveillance interface designed entirely in Figma Make.
Instead of static sections and generic cards, every interaction reveals how the system thinks:
• Real-time identity analysis
• Object detection overlays
• Behavioral tracking
• Detection systems and capabilities
• Live subject profiling
• Technical specifications
• Interactive data visualizations
• Hover states, reveals, and system reactions
The goal wasn't to design another dashboard.
The goal was to create an experience that feels like you're inside a classified intelligence system.
Every screen was designed to feel alive.
Every section responds.
Every interaction reveals something new.
Built with Figma Make as part of the Config Makeathon.
Would love to hear what feature or interaction you'd add next.
The level of detail in this is insane. Every section feels like it belongs to the same universe.
🎨 Design Challenge
Which version catches your attention first?
Now I need your opinion 👇
✅ Left
✅ Right
23 voted
23%
78 voted
77%
101 votes
Closed
This is a great reminder that design isn't just about functionality—it's also about creating a feeling.
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