i’ve spent years designing websites with whatever tools were available

now i’m slowly getting used to the fact that i can also make the tool

for this project i wanted to explore more directions for the brand

collecting references or creating each direction from scratch would already become a project of its own

so i built a small generator and started playing with it

each output gives me something to react to

keep this change that try one more

and then one combination suddenly feels like a direction worth following

it’s still rough and i keep finding small things to fix

but honestly this is the part i’m enjoying most

doing the design and building the tool that helps me explore different visual languages at the same time

Making the tool instead of just using it is such an underrated superpower for designers. Once you can generate directions to react to, exploration stops feeling precious and starts being fun. This is the good kind of lazy.

Post-Construction Cleaning Campaign for Architects | Script, Voiceover, Motion Design & Video Editing

Descrição profissional

A complete social media advertising video created for Floripa Facilites, a company specialized in post-construction cleaning, with a communication strategy specifically designed to reach architects and professionals involved in the final delivery of residential and commercial projects.

The project was developed from concept to final execution, including creative direction, scriptwriting, narrative structure, voiceover planning, video editing, motion graphics, animated typography, visual transitions, brand identity integration and final advertising composition.

Rather than creating a conventional cleaning-service video based only on before-and-after footage, the campaign was built around a stronger strategic message: a project is not truly ready for presentation until every surface, material and architectural detail can be seen as it was originally designed.

The narrative positions professional post-construction cleaning as part of the final project experience, highlighting specialized care for glass, porcelain surfaces, metals, custom furniture and finished environments.

Motion design, typography and dynamic visual elements were combined with realistic project imagery to maintain viewer attention while communicating the service clearly and professionally.

The main objective was to help Floripa Facilites connect with architects, demonstrating that specialized post-construction cleaning can become an essential part of their project delivery process — protecting the perception of their work, enhancing the final presentation and creating a stronger experience for their clients.

The result is a modern, informative and commercially focused social media campaign that moves beyond traditional cleaning-industry advertising and positions the service as an important part of the architecture, construction and project delivery ecosystem.

Nice to see script and voiceover included in the motion workflow. For this campaign, did the narration guide the visual structure, or did you develop both together?