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Post-Construction Cleaning Campaign for Architects | Script, Voiceover, Motion Design & Video Editing
Descrição profissional
A complete social media advertising video created for Floripa Facilites, a company specialized in post-construction cleaning, with a communication strategy specifically designed to reach architects and professionals involved in the final delivery of residential and commercial projects.
The project was developed from concept to final execution, including creative direction, scriptwriting, narrative structure, voiceover planning, video editing, motion graphics, animated typography, visual transitions, brand identity integration and final advertising composition.
Rather than creating a conventional cleaning-service video based only on before-and-after footage, the campaign was built around a stronger strategic message: a project is not truly ready for presentation until every surface, material and architectural detail can be seen as it was originally designed.
The narrative positions professional post-construction cleaning as part of the final project experience, highlighting specialized care for glass, porcelain surfaces, metals, custom furniture and finished environments.
Motion design, typography and dynamic visual elements were combined with realistic project imagery to maintain viewer attention while communicating the service clearly and professionally.
The main objective was to help Floripa Facilites connect with architects, demonstrating that specialized post-construction cleaning can become an essential part of their project delivery process — protecting the perception of their work, enhancing the final presentation and creating a stronger experience for their clients.
The result is a modern, informative and commercially focused social media campaign that moves beyond traditional cleaning-industry advertising and positions the service as an important part of the architecture, construction and project delivery ecosystem.
Nice to see script and voiceover included in the motion workflow. For this campaign, did the narration guide the visual structure, or did you develop both together?
Absolutely — in this project, the narration was developed first and became the foundation for the visual structure.
The process started by understanding exactly what the client wanted to communicate through the video, including the audience, the message, and the main objective of...
Narration first gives the visuals a clear backbone.
Yes, exactly. When the script is well thought out, you can almost hear the narration while you’re writing it.
From there, choosing the right voice becomes essential, because tone, pacing, timing, and emotion all influence how the message will be perceived and how much impact it...
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