With every branding project, I design and present 2–3 different options for my clients, sometimes even one is enough when the vision is crystal clear. The reason I show more? I like to push myself more creatively to explore beyond what's safe and normal. A client might think they know exactly what they want, but the moment I go beyond the safe choice, they're often surprised by how much they love the more creative direction. This was exactly the case working with BraveDuck+Robots, an experience design studio built around creativity, strategy and technology. The brief was clear, but pushing past the obvious unlocked something far more interesting. At the end of the day, we're here to serve our clients, but sometimes working with them means showing something they didn't know they needed.

I completely relate to this. There’s something really rewarding about pushing things beyond the brief.

A good designer can stay within the brief, but a strong creative director should be able to see what the brand could become and take the client along that journey.

I do the same...

Grillz: Conceptual E-commerce Website for a Bold, Unapologetic Jewellery Brand

This project was a deliberate departure from the refined, minimal aesthetic of my usual work. Grillz is a conceptual jewellery brand selling custom grillz, raw luxury with attitude, and the site needed to match that energy entirely.

The brief I set myself was simple: Bolder colour, stronger imagery, more personality. The result is a full e-commerce build in Framer with individual product pages, and a brand identity that leans into rebellion without losing a sense of craft and quality.

Now we need custom Contra grillz