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Excited to share a snippet of the new branding for my studio 🤍
The original identity was beautiful, but as I’ve grown as a designer and developer, it no longer reflected how I work or who I serve. It looked good, but it wasn’t me.
So I went back to basics and revisited my strategy, defined my ideal client, and got clear on how I want to show up and market my work.
This new direction is still elegant and floral, but it’s more grounded, intentional, and functional.
Will share more soon 🤗
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
why is it so much harder to brand yourself than it is to brand a client?
I'm working on a MUCH needed rebrand for my own studio at the moment and the amount of second-guessing involved is genuinely shocking for someone who does this for a living. You're just so close to it! My studio is my baby, and I suppose it’s quite hard to assign a single five-colour palette to a baby…
That being said, I’m starting to really fall in love with the direction its moving towards and am so, so excited to share the final visual identity (including a new website!) once it’s finally ready. I’ve grown so much since I started two years ago, so I’m very much looking forward to having a brand that’s been caught up to speed.
• Mar 14
Its so true, ahah!
BTW, just wanted to ask how to post like this, like a courousal style on contra, where you can swipe up the slides??
SensorIA — Brand Direction
I've been exploring a different take on AI branding, instead of the usual dark, minimal AI branding, i went playful blur, light, texture, and a visual system that feels more human than machine.
We're excited to share this little glimpse into one of our recent projects: Smartsome™
Beyond aesthetics and functionality, we like to offer real solutions to our clients. Brands that build and endure over time.
This is an amazing one
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