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Excited to share a snippet of the new branding for my studio 🤍
The original identity was beautiful, but as I’ve grown as a designer and developer, it no longer reflected how I work or who I serve. It looked good, but it wasn’t me.
So I went back to basics and revisited my strategy, defined my ideal client, and got clear on how I want to show up and market my work.
This new direction is still elegant and floral, but it’s more grounded, intentional, and functional.
Will share more soon 🤗
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Really nice restraint here. The gradient system feels expressive without overpowering the typography — hard balance to get right.
I’ve been testing AI tools to generate packaging concepts.
Here’s my honest take: AI is powerful, but only if you are clear.
If your prompt is vague, the result is generic. If your style direction isn’t defined, it defaults to whatever the model thinks is “good design.” Which usually means safe and trend-driven.
The better results came when I had the opportunity to art direct it or design a draft reference that I could use to guide the results.
And typography? Still hard, nailing intentional type systems is another story.
Are you using AI… or is AI designing for you?
Curious. do you usually sketch a rough type system first before prompting? Typography still feels like the real battleground.
Refining the visual identity for our new interface. One feels vibrant and energetic, while the other leans into a deeper, professional tone. Which aesthetic resonates more with you?
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