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Title: You Don't Have to Stay in the Lane You Started In
Description: A reflective blog piece on career pivots and creative reinvention. Written to connect with professionals navigating change, this piece blends personal narrative with practical insight, demonstrating voice-driven writing that builds reader trust and drives newsletter engagement.
looks stunning, great job 👌
Thank you!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Optimize Kajabi for SEO and AI.
The way people search and find things is fundamentally changing. One thing is certain: AI is here, and it’s not going away. Whether we like it or not. Whether we’re happy about it or not. People are already using it, often without even realizing it.
Google search results suddenly seem less valuable. You need to be at the top of the AI answer, otherwise you won’t be found. All those investments over the past years… were they for nothing?
Because you can have the best product in the world. But if no one can find it, what’s the point?
And that leads to an interesting question. How does AI find you?
A few things to realize:
AI is not a search engine. It doesn’t scan entire pages like we do, because that’s expensive. It looks for fast, clear signals and relies on what Google can already find. So yes, SEO still matters.
AI also needs to be fed. While originally meant for search engines, you can use so-called JSON-LD scripts for this. It’s a script that quickly tells what your page is about. Google understands it better, but AI can use it too.
And then there’s something new that’s becoming more important: AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). Sounds complex, but it’s simple. You don’t just write content to be found, but to be used in AI-generated answers.
“It’s no longer about being found, but about being chosen.”
So no long, vague stories, but clear explanations, concrete answers, and smart structure. Think of it like this: SEO helps you get found, AEO/GEO helps AI choose your content as the answer.
A very simple method is to include questions and answers on your pages. And then include those same Q&As in your JSON-LD. That way you hit two birds with one stone.
How do you do this in Kajabi?
It sounds technical, but it’s not that bad.
Ask your AI chat to generate a JSON-LD script for you. Let it tell you what information it still needs, like a title, name, or image. You simply fill that in.
Then place the code at the top of your landing page in a custom code block. Set the margins to 0 so it stays invisible.
At the bottom of your page, add your FAQs using an accordion. And here’s the smart part.
Include those same questions and answers in your JSON-LD. This way, you give AI the right information directly, without it needing to read your entire page.
Your page is now not only clearer for Google, but also more usable for AI.
Awesome Blog Creator adds JSON-LD for you
And this is exactly where we ran into the same issue with our own blogs.
Blog pages have always been important for visibility. But they don’t allow you to easily add this kind of code. That’s why last year we added the option in Awesome Blog Creator to include JSON-LD directly in your blog.
No hassle. No technical knowledge needed.
ABC, as we call it, is not just another template. It’s a tool that helps you:
structure your blogs logically
make them match the look and feel of your website
and prepare them for both Google and AI
So your content doesn’t just get found… but actually gets chosen.
👉 Curious what that looks like in practice?
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