I was hired by Neutrogena to create a fun, interactive UGC video for the Sun Fresh Body line. The concept was based on the “put your fingers down ✋🏻” trend, engaging the audience while highlighting common signs of skin damage. If viewers put more than two fingers down, the message was clear — their skin needed Neutrogena Sun Fresh. The video emphasized lightweight texture, fast absorption, and 4x protection against sun, chlorine, salt, and dryness. I delivered a fresh, energetic piece aligned with summer vibes and tied to the brand’s 40% Black Friday promotion.