Push and Pow Matcha Lifestyle Campaign
I was hired by Push and Pow, a matcha-based energy brand, to create a fun lifestyle campaign showcasing how their matcha powder fits naturally into everyday routines. My goal was to highlight different uses of the product while keeping the visuals aligned with the brand’s colors and energetic identity. I delivered engaging short-form videos that combined aesthetics, personality, and clear product storytelling.
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Clean & Minimal Yoga Mat Lifestyle Video
I created a lifestyle-driven UGC video for a yoga mat brand that wanted a clean, light, simple, and chic aesthetic. The goal was to showcase the mat in a calm, elegant environment while highlighting its texture, quality, and how it elevates a peaceful wellness routine. The final video focused on smooth movements, soft lighting, and minimalistic visuals to match the brand’s upscale, serene identity.
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Protein Chocolate Launch – Four-Flavor UGC Campaign
I was hired to create a launch video for a new line of protein chocolates available in four different flavors. The brand wanted content that highlighted variety, taste appeal, and the fun of choosing between flavors. I produced a dynamic UGC-style video showcasing each option clearly while keeping the aesthetic clean, energetic, and focused on the product experience. The goal was to present the full flavor range in an engaging, easy-to-watch format that sparks curiosity and encourages trial.
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I was hired by Neutrogena to create a fun, interactive UGC video for the Sun Fresh Body line. The concept was based on the “put your fingers down ✋🏻” trend, engaging the audience while highlighting common signs of skin damage. If viewers put more than two fingers down, the message was clear — their skin needed Neutrogena Sun Fresh. The video emphasized lightweight texture, fast absorption, and 4x protection against sun, chlorine, salt, and dryness. I delivered a fresh, energetic piece aligned with summer vibes and tied to the brand’s 40% Black Friday promotion.