A full brand identity for Down Bad Denim Co., a premium small-batch denim label specialising in embroidery, rhinestone embellishments, and statement-making fashion.

The brief called for a visual identity that feels expressive, fashion-forward, and unmistakably premium — equally at home in a boutique window and on a social feed.

We built a complete brand system covering the logo suite, typography, color palette, packaging, and label design. Every decision was made to match the quality and boldness of the product itself.

The leopard print carrying through the packaging and label design, not just the apparel, is what makes this feel like a real system instead of just a logo with some product shots attached. Did the client come in with rhinestones as a non-negotiable, or did you push for that during the process?

The kinetic
photography.

Organic, illusion, kinetic, mimicry are the core values of Mimesis. A photography and video focused studio that reproduces reality through the fictional. A living entity, a form, a light, creating genuine interaction. A unique and constantly moving dynamism. The use of a pattern creates the impression of movement. Additionally, the logo is inspired by the shape of a camera lens.