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This sample showcases my ability to write engaging, parent-friendly product descriptions for children's products. The copy focuses on key benefits, safety, and appeal while maintaining a warm and persuasive tone.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Designed a modern Shopify e-commerce homepage for Bobe, a children's toy store. The project features a playful hero banner, best-selling toy collections, product cards with pricing and wishlist icons, promotional discount banners, and clear shopping calls to action.
I used warm colors, engaging product imagery, and clean navigation to create a fun, family-friendly shopping experience that makes product discovery easy for parents.
Hello Contrarians! Excited to finally start my Contra journey after having my account set up forever.
If you're looking for a copywriter, storyteller, or content writer who thinks strategically about where and how to create content to properly showcase your business or position your team leaders with thoughtful pieces, send me a DM!
Also, if you want to chat about how fast work is evolving, or just discuss the future of content, I'd love to connect.
Excited to start talking to fellow creatives and build community here.
Welcome to Contra!! 🎉
Thousands of searches. Almost no clients.
That's where Richard Reid's website was when we started working together. Richard is a psychology-led leadership coach for founders, CEOs and senior leaders, and his site was ranking. Just not for the right people.
When I sorted every search the site appeared for by intent, 60% were people researching psychology topics. Only 5% were people actually shopping for a coach.
So instead of chasing more traffic, I rebuilt the strategy around that 5%:
Mapped the private pressures each of his three audiences carries, from the 3am thought to what they're really buying
Separated his two sites so they stopped competing for the same searches
Restructured the service hubs
Rewrote the homepage and about page to lead with who he helps and what he solves, with one clear route to a consultation
The old homepage said "Elevate Your Leadership with Richard Reid". The new one tells a founder or C-suite leader, in the first line, that this is for them.
Both pages are live. Full case study on my profile.
If your site gets traffic but not enquiries, the fix usually isn't more traffic. It's knowing which visitors matter and writing for them.
This is gold. 60% wrong traffic vs 5% buyers — same problem I see with Illinois restaurants.
They rank for "how to make pizza" and get 10k views, 0 bookings. You fixed it by writing for the 5% who actually want to buy.
"Elevate Your Leadership" → "This is for you, founder at 3am"...