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Taste Test
Two hero directions for a travel brand A is light/editorial, B is dark/booking-platform style. Which one would make you trust the brand and keep scrolling?
Feedback welcome
3 voted
75%
1 voted
25%
4 votes
Closed
A
I prefer A. The layout feels calmer and easier to focus on🙌
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B for me
A hero section is more than just a beautiful screen. It sets the tone for the entire experience and shapes the user's first impression within seconds.
Here we explored two approaches. The first keeps the focus entirely on the featured product, while the second introduces supporting collection previews to provide more context and encourage exploration.
Both communicate the same message, but they guide attention differently.
Which one would you choose - 1 or 2?
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Option 2 feels stronger; the supporting previews add context without distracting from the hero product.
Most people think a logo builds a brand. It doesn't.
A logo can help people recognize your business, but recognition isn't the same as trust.
The brands people remember are built on strategy—understanding who they serve, what makes them different, and how every visual decision reinforces that story.
When I work on a brand identity, I'm not just choosing colors or designing a logo. I'm thinking about questions like:
• How should customers feel when they first see the brand? • What makes this business different from its competitors? • Will this identity still feel relevant in five years? • Can the visual system scale across packaging, digital, and print?
Great branding isn't decoration—it's a business tool.
If you're launching a new brand or repositioning an existing one, invest in strategy before aesthetics. The design becomes much more effective when it's built on a solid foundation.
What's one brand identity that immediately earned your trust the first time you saw it?
Nice work, Victor