The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Onyx Rose: Velvet Static
Creative Direction, Album Art + Visual Campaign
Velvet Static is a self initiated album campaign built around the fictional artist identity Onyx Rose. I wanted to create a full visual era instead of stopping at one album cover, so the project expands into press photography, vinyl packaging, promotional posters, editorial layouts, and digital campaign assets.
The creative direction pulls from 1970s glam rock, theatrical performance, backstage photography, fashion, and analog print design, with a palette of oxblood, black, aged ivory, and warm tungsten tones. The goal was to make the work feel bold, a little dangerous, and visually rich without turning it into costume or parody.
I developed the concept, art direction, visual identity, typography direction, styling references, campaign structure, and overall presentation.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic 🚀
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
When do you know a design actually has enough?
In university, one of my professors kept using the word "suficiencia." There isn't a clean translation for it, but the idea was strict: if a detail adds meaning to the concept, it stays. If you're adding it just because it looks nice, it goes.
I didn't think much of it at the time. Now it's the question I ask before every project ships.
What's the one thing you were taught early on that you still use on every project?
Suficiencia is such a powerful lens for design! Stripping away the fluff until every single element carries real intention is what turns a good layout into an iconic one
The mechanical dial standing in for the "2" is a clever way to make a stat feel tactile instead of just typographic. Nice restraint on the color palette too.
Not refreshing. Traceable.
VESSEL treats still water like a controlled substance — lot number, draw date, aquifer depth, pH — every bottle accountable to a single source, not a marketing claim.
Strictly monochrome. One motif carries the wonder: divers and manta rays suspended in the glass, like the water remembers where it came from.
