Three checks before a reel ships.

Reading time: every line holds long enough to be read, checked frame by frame.

Safe zones: every vertical text clear of the Reels interface.

Loudness: measured on the master: ≈ −15.2 LUFS, true peak −1.8 dBTP.

Clients never see these checks. They feel them.

I’m taking on brand films, launch reels and social motion kits >> send me a message.

"Clients never see these checks. They feel them" is a great line. I mostly do static ads, but I run the same safe zone check for Stories. One idea for a fourth check: a sound-off test. If the message still lands with the volume off, the ad survives the subway. Is -15 LUFS your target for Reels

Show a status the same way everywhere it appears. //Micro-case study

In B2B products, one record moves between people and screens. A rep sees it on their phone. A manager sees it on a desktop dashboard. If each screen shows the status differently, each person learns a different product.

In a sales coaching app, a plan in review looks the same on both screens: → The same word, "In review" → The same orange dot → The same pill

I find consistency like this helps users:

Learn the product's words once

Understand what the other role sees

Move faster, because nobody stops to ask

Get to the value sooner