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Three checks before a reel ships.
Reading time: every line holds long enough to be read, checked frame by frame.
Safe zones: every vertical text clear of the Reels interface.
Loudness: measured on the master: ≈ −15.2 LUFS, true peak −1.8 dBTP.
Clients never see these checks. They feel them.
I’m taking on brand films, launch reels and social motion kits >> send me a message.
"Clients never see these checks. They feel them" is a great line. I mostly do static ads, but I run the same safe zone check for Stories. One idea for a fourth check: a sound-off test. If the message still lands with the volume off, the ad survives the subway. Is -15 LUFS your target for Reels
Appreciate that, Ivan! And spot on with the sound-off test it's a lifesaver for mobile feeds. As for the loudness, I usually aim around -14 to -15 LUFS depending on the platform's final compression, keeping true peak safely under control. Do you usually target a specific loudness standard for your client's video assets?
The network for creativity
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Something about color blue - Sicily Edition 🦋
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Blue is my color these days. Blue plus creativity 😍
Taste Test: Bounce vs. Blueprint
Two 30-second motion pieces in two very different design languages, randomly drawn from a list of 60 styles.
Sprout: Flat Design
A houseplant-care app told with bright, shadowless shapes and springy bounce-in motion. Friendly icons, a weekly watering chart, a testimonial bubble and a “Pick your pal” shop all pop in with a circle wipe between scenes.
Atelier Nord: Modernism
An architecture studio told with restraint. Line drawings build themselves, from a house elevation to a floor plan, in a warm grey, black and off-white palette with a single orange accent. Clean type and sliding wipes keep it calm and precise.
One format, two moods: playful and rounded vs. quiet and exact.
2 videos · 30s each · 1080×1080 · 30 fps
Styles: Flat Design · Modernism
3 voted
43%
4 voted
57%
7 votes
Closed
Flat design, colors are eye catchy😊
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