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Rootix is the mascot of EcoSpark, a fictional eco-tech brand that inspires people to protect nature through innovation. This project shows how one memorable character can create a consistent brand identity across merchandise, stickers, and social media while spreading the message, "Grow Tomorrow Today."
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Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Meet Flurry
This is my submission for the Recraft Challenge, Flurry is a mobile app mascot that lets you monitor your mental state of mind and gives you advices on how to maintain a good well-being, you can also play with Flurry, if you are feeling bored and even also talk with Flurry.
This project is close to me because I also used to battle with some mental health stress and it really took a toll on me but I am super glad to build something that solves that problem with @Recraft
The character was built using descriptive prompts and I also built out some social media images and video ads to demonstrate mascot consistency across all assets.
If you can relate with the purpose of Flurry, let me know what you think
Project link: https://www.recraft.ai/project/9592b477-2038-4019-b423-b40de0845592 :
Clean
Mascot Concept- Vanessa
Vkangstudio.com
Recraft project link: https://www.recraft.ai/project/e9f3d575-241f-44f4-9d0f-4534ae8c41fc
Behind the Scenes: https://www.recraft.ai/project/d65b93f0-c37b-45ef-81c8-0a90a4330c90
Vanessa
Vanessa is a fictional celebrity and the face behind her own cosmetics brand. She is the kind of girl Vanity Hour magazine puts on their cover.
The Character
Sharp cat liner. Signature blue eyeshadow. Silver hoops. Off shoulder grey sweater and chunky boots. Always confidently effortless.
What I Built
Vanessa Character Concept Name Logo: Gothic blackletter wordmark in glossy hot pink on black.
Applications
Vanity Hour Magazine Cover Official Digital Sticker Pack Retail Display
Creation
All visuals generated in Recraft Studio using V4 and V4.1. Character concepting work created in exploration mode. Minor color and composition edits in Photoshop.
PATCH is a modular creative spark built to keep ideas moving. Designed as an original mascot for a fictional AI image-making universe, PATCH acts as a creative conductor: gathering fragments, tools, and visual possibilities to help creators explore, adapt, and transform ideas into images. The system expands from character design into motion, stickers, UI moments, and collectible merch while keeping the mascot recognizable across every touchpoint.
PATCH FULL RECRAFT PROJECT
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