Sumiya Saleem - UX Engineer | Contra
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Sumiya Saleem
Full-Stack Web Developer |Responsive Websites
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Bhera, Pakistan
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Bhera, Pakistan
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When I started this project, I asked myself a simple question: "Can a café offer something more valuable than coffee?" That question led me to Mogez Café. In today's world, people communicate constantly through phones and social media, yet many still feel lonely. I wanted to design a place where a simple cup of coffee could become the beginning of a meaningful human connection. The unique idea behind Mogez Café is the Memory Letter Experience. Every visitor receives a handwritten message from someone they have never met. Before leaving, they write a new message for the next visitor. These letters may contain hope, gratitude, encouragement, or a personal memory. I used Envato AI to explore the visual identity and branding, but AI did not create this experience. The story, the emotions, the customer journey, and the purpose behind the café came from my own creative decisions. My role was not just to generate images—it was to transform those images into a brand that represents kindness and human connection. To me, Human by Design means using AI as a creative tool while relying on human empathy, imagination, and judgment to create something meaningful. Mogez Café doesn't simply serve coffee. It creates moments people remember long after they leave. "People may forget the taste of their coffee, but they'll never forget how someone else's words made them feel." Image 1 – The Beginning Title: A Place That Feels Like Home Description: Every great brand starts with a purpose. I imagined a café where people could slow down, reflect, and feel connected. The warm lighting, books, handwritten memories, and cozy atmosphere were chosen to create a space that feels welcoming rather than just visually attractive. Image 2 – Building the Brand Title: Designing More Than a Logo Description: A meaningful experience needs a consistent identity. I designed the packaging, coffee cups, loyalty card, stationery, and brand elements to communicate one message: "Where Every Cup Holds a Memory." Every detail supports the story and helps customers remember the experience. Image 3 – The Human Moment Title: The Memory Letter Experience Description: This image represents the heart of Mogez Café. Every visitor receives a handwritten letter left by someone they have never met. Before leaving, they write a new message for the next guest. The coffee becomes the beginning of a connection, while kindness becomes the lasting memory. Image 4 – Bringing the Vision to Life Title: A Café That Connects People Description: This is how the idea comes to life in the real world. Mogez Café is designed as a place where people don't simply enjoy coffee—they create memories, share encouragement, and become part of a story that continues with every visitor. Image 5 – A Complete Brand Experience Title: From an Idea to a Complete Identity Description: This final presentation brings together every part of the project: branding, packaging, digital presence, menu, website, social media, and customer experience. AI helped me explore the visual direction, but the story, customer journey, and emotional purpose behind the brand were shaped through my creative decisions. Mogez Café isn't just a coffee brand. It's a place where strangers leave hope for strangers, proving that the smallest moments can create the strongest memories.
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The Story Behind Morvica Café A Place Where Great Ideas Begin In a world filled with endless notifications, crowded cafés, and constant distractions, quiet has become a luxury. Morvica Café was created to bring that quiet back. We believe coffee isn't just something you drink—it's the beginning of a conversation, a new idea, a solved problem, or a dream finally written down. Every detail of Morvica Café is designed with purpose. Warm natural light, calming interiors, handcrafted coffee, and peaceful spaces help students prepare for exams, professionals focus on meaningful work, creators find inspiration, and friends slow down long enough to truly connect. Our goal isn't simply to serve coffee. Our goal is to create the environment where your best ideas can happen. Whether you're writing your first business plan, reading your favorite book, working remotely, or taking a break from a busy day, Morvica Café gives you something increasingly rare: A place to slow down, think clearly, and create something meaningful. Because sometimes the most important ingredient isn't the coffee. It's the space to breathe. Brand Promise Every cup creates a moment. Every visit inspires a new beginning. Closing Message Slow Down. Sip Slowly. Think Clearly. At Morvica Café, we don't measure success by the number of coffees we serve. Link https://grapefruit-cylinder-j8ky.squarespace.com/config/
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Modern Responsive Landing Page Designed and developed a clean, modern, and fully responsive landing page focused on delivering an engaging user experience. The project features an intuitive layout, clear call-to-action sections, responsive design for all devices, and optimized performance. Built with modern frontend technologies, it demonstrates strong UI/UX principles, visual hierarchy, and attention to detail.
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Student Management System The Student Management System is a web application designed to simplify the management of student records in an organized and user-friendly interface. It enables users to efficiently add, update, search, and manage student information while demonstrating modern frontend development practices. Features Add, edit, and delete student records Search and filters students Responsive and user-friendly interface Organized data management Clean dashboard layout Mobile-friendly design Technologies Used ExpressJS Nodejs Ejs MongoDB Mongoose JavaScript HTML5 CSS3 Bootstrap Project Goal The goal is to improve accuracy, save time, and streamline educational management.
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