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Mascot Concept- Vanessa
Vkangstudio.com
Recraft project link: https://www.recraft.ai/project/e9f3d575-241f-44f4-9d0f-4534ae8c41fc
Behind the Scenes: https://www.recraft.ai/project/d65b93f0-c37b-45ef-81c8-0a90a4330c90
Vanessa
Vanessa is a fictional celebrity and the face behind her own cosmetics brand. She is the kind of girl Vanity Hour magazine puts on their cover.
The Character
Sharp cat liner. Signature blue eyeshadow. Silver hoops. Off shoulder grey sweater and chunky boots. Always confidently effortless.
What I Built
Vanessa Character Concept Name Logo: Gothic blackletter wordmark in glossy hot pink on black.
Applications
Vanity Hour Magazine Cover Official Digital Sticker Pack Retail Display
Creation
All visuals generated in Recraft Studio using V4 and V4.1. Character concepting work created in exploration mode. Minor color and composition edits in Photoshop.
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PATCH FULL RECRAFT PROJECT
Cool palette
Hello, meet my Character name is [BOLI].
What started as a simple character sketch became an entire visual world.
For this challenge, I designed an original mascot with its own personality, custom wordmark, signature color palette, and a complete identity system that stays consistent across posters, stickers, packaging, and social media.
The goal wasn't just to create a cute character—it was to build a mascot that feels like it belongs to a real brand and can live across endless applications without losing its identity.
Created entirely in Recraft Studio using Exploration Mode, Vector, and reference workflows to keep every design on-model.
https://www.recraft.ai/project/35ea36f7-8c40-48dc-b5de-1006c4daf9c3
I'd love to hear what you think!
#Recraft #Contra #MascotDesign #BrandIdentity #CharacterDesign #GraphicDesign #CreativeChallenge
BOLI looks like if a cotton candy got feelings 😭 That pink + green eyes combo is so striking. "Simple sketch to entire visual world" is exactly what a good mascot should do 🔥
Mascot Brand Identity Blueprint
Character: Cairn the Fox is built directly on real, respected exploration culture: the century-old tradition of carrying a numbered expedition flag, the summit-logbook ritual, the universal trail cairn, vintage passport/luggage stamp collecting, and inherited brass field instruments translated into actual design elements rather than just mood-board flavour.
Category: Wilderness & Outdoor Exploration + Global Travel & Landmarks, built to cover all three domains explorers actually work in: land, water, and air.
Research grounding: This identity borrows the texture of real, honoured exploration traditions never any trademarked names, seals, or logos and turns them into character design language:
The numbered expedition flag for over a century, explorers have carried a single numbered cloth flag into the field and returned it with a written report. We translate this into a small fox-sized flag tube Cairn always carries.
The summit logbook: climbers sign a logbook left in a metal box at a summit as proof of passage. Sailors and aviators keep the same kind of record in a ship's log or flight log. We give Cairn one shared pocket field journal that serves all three purposes, proof this character belongs equally on a ridge, on the water, or in the air.
Here is the progress, As i will be sharing full design in a few hours.😊
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