My career as a designer has never been a consistent one. No straight line. No winning year on year. Honestly, the bumpiest journey imaginable to get where I am. I started in this industry with a cracked version of Photoshop, running on a PC that would crash with anything I designed. I once worked for a company on 12k a year and could barely make rent. But I did what I could, because I love what I do. To anyone expecting perfection in your first year, think twice. Technology lets us get better faster, sure, but you still need the fundamentals of design and business. Without them you're just guessing at what's good, and your clients pay the price. Take your time. The reality of success is still damn hard work. A social following doesn't pay the way you think it does not unless you know how to sell or create. If I could give someone a piece of advice, it'd be this: Be patient, Be willing to give more than you take and don't rely on AI to do all the thinking for you.

How long have you been in this industry? Since I started this career, I have been a huge fan of your work. From which design period did you start to show the desired outcome after you joined?

Furniture shouldn't be made for a season. And the website shouldn't feel like one either.

Meet SÖDER ATELIER, a responsive furniture e-commerce concept built around: → Craft → Longevity → Quiet design → Thoughtful shopping

The goal was simple: Make the experience feel more like a studio than a catalogue.

Because when a product is made to last, every detail deserves attention.