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For CRUNCH, the goal was to create packaging that instantly grabs attention while still feeling clean, premium, and fresh.
Every flavor was designed to have its own personality while staying visually connected as one strong brand system.
What do you think about this direction?
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Connect with clients, get discovered, and run your business 100% commission-free
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I had the honor of being part of the brand creation back when it was called Valhalla and operated only as an açaí shop. Over time, the business grew and became a well-known burger restaurant in the region.
However, there was an important problem: people had difficulty pronouncing and remembering the old name. To preserve the essence and legacy of Valhalla, Legado Burger was born.
Visually, the changes were also significant. The purple and yellow palette was replaced by black and orange, creating a warmer, more vibrant atmosphere connected to the burger universe. The typography became more rounded, reinforcing the brand’s personality.
In addition, the project gained several custom illustrations and the presence of the mascot Léo, helping strengthen the identity and connection with the audience.
🔥 Full project: https://contra.com/p/F7QsUElk-legado-burger?r=othiagotaos
Great work!
Some recipes don't need to be reinvented. They just need to be remembered. NONNA is a craft pasta brand built on the belief that real food takes time — and that time is always worth it. A complete brand identity designed to feel as honest as the pasta itself.
Brand DesignGraphic DesignProduct StrategyAdobe PhotoshopAdobe After EffectsAdobe Illustratorbrandingfreelancerlifeportfolioreview
Very very nice ^^
Ino is a Bulgarian family knitwear brand with 25+ years of craft behind it - but its old identity no longer reflected the warmth, quality and heritage at the heart of the brand.
For the redesign, I built the concept around family heritage and personal signature - creating a visual system that feels refined, human and timeless, while giving Ino a more recognizable presence across packaging, social media and brand touchpoints.
Good one here
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