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One unused concept.
Before choosing a logo direction, we like to see how it behaves as a complete brand system.
Motion, UI, app icon, visual language—every application helps us understand whether the idea is strong enough to build a brand around.
One of the unused directions we explored for Muzim
Love this approach. A logo can look great on its own, but seeing how it performs across a full brand system tells the real story.
Super Classy! 👌✨️
Thanks! Happy to hear that!
If this absolute masterpiece is the unused direction, I can’t even imagine what the final one looks like. Putting this much effort into a rejected concept is a serious flex.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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I love the animation 💙 Did you do it on AE?
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