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Kajabi Website Design: The Women's Den (Coaching & Community Platform)
Designed and built a Kajabi website for The Women's Den, a coaching and community brand founded by Irida Hysenbelli, a Rite of Passage Doula supporting women through menstruation, pregnancy, motherhood, and menopause.
The site needed to hold a lot without feeling cluttered — multiple programs, a blog, community stories, and an email list — while staying warm and editorial in tone. I structured it around a clear "About → Programs → Community → Insights" flow, with soft earth tones, generous whitespace, and testimonial sections placed where trust needed reinforcing most.
Scope: full Kajabi build, homepage, program pages, blog/insights section, member stories, and email opt-in integration.
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Great work :)
Here’s how I determined the visuals for this personal project.
Once the theme and moodboard were set, the next thing I thought about was the structure of the video: what do I want to show, and how should each visual connect to the next?
From there, I structured the flow as:
Object → Observation → Deconstruction → Experimentation
This structure was then translated into each shot you see in this motion design video.
For the visual style, I combined digital aesthetics and editorial brutalism through pixel textures, ASCII graphics, glitch, construction grids, data-inspired visuals, and brutalist typography.
This visual approach was heavily inspired by the work of Riccardo Agostinelli & Dan Neuenhaus.
Which shot do you find the most visually satisfying?
Concept, Design & Animation by me
