I’ve created eLearning courses that learners consistently rate ⭐⭐⭐⭐⭐. And no — it wasn’t because they looked “beautiful.” Most instructional designers are expected to fix courses by polishing them: • more animation • more interactions • perfect layouts You can spend 10 extra hours refining visuals…and still fail to make anyone actually learn. Retention doesn’t come from decoration. It comes from: • clear flow • simple explanations • real-world relevance The turning point is not asking, “How can I make this look better?” It’s asking, “What will make this stick?” When you design from that question, your courses stop being admired and start changing behavior. I design courses that people actually understand, not just click through. I help educators and organizations move from “finished courses” to real learning outcomes.