For this challenge, I built Hydrated: a fictional summer soft drink — carbonated, ice-cold, citrus-sharp — with a visual identity built entirely around temperature. The can runs a gradient from pale ice to deep navy, top to bottom, so the design itself feels like it's getting colder the longer you look at it. Tagline: "Stay Cool. Be Cool."

Using Envato as my toolkit, I sourced the typefaces, built the can label in Affinity Designer, and composited it onto a photorealistic mockup in Photoshop. I then used Envato's AI Video Generator — with a custom Start Frame and End Frame built from my own can mockups — to generate the hero shot: the can dropping into an ice bucket, splashing, sinking, and settling cold. Claude helped draft the ingredient list and nutrition copy, and I built a companion landing page in HTML/CSS so the brand exists somewhere real, not just in a video.

Target audience: Teens and young adults, roughly 10–28 — people who live for summer and want a drink that matches the mood: crisp, cold, a little bit of attitude.

Human by Design moment: The AI video. The first generation rotated the can in a way that mangled the label, and it took several rejected takes before one actually held up. Deciding which take was right, and which word was right, was human work from start to finish.

Thank you to Envato and Contra for putting this challenge together — for the toolkit, and for the push to make something real out of an idea instead of just thinking about it.

Stay cool. Be cool. The Project Includes: - The Logo - The Can Design - The Video - The Website - The BTS Video

Created with Envato + AI Envato elements used: Fonts · Product Mockups · AI Video Generator (VideoGen) My Socials: Instagram Youtube @envato

#envato #HumanByDesign #Envato

Awesome!

could Canva become the place freelancers build, launch, and track client ads from start to finish?

i tried out Canva Grow 2.0 to see how fast i could create a full ad set: starting with a prompt and ending with ready-to-recreate creative.

the biggest win: speed. it helps you move from “blank page” to multiple ad directions quickly, which is especially useful when clients need options.

the caveat: the strategy still matters. Canva can help generate and organize the creative, but the best results still need your perspective, positioning, and understanding of the client’s audience.

for freelancers, i can see this being especially helpful for pitches, quick-turn campaigns, and showing clients what a campaign could look like before investing hours into production.

would you try Canva Grow 2.0 for your next client campaign?

I don't know why I just couldn't find myself using it properly. I've tried multiple times using Canva, but every time it was just so frustrating for me.