Innovative Packaging Design for Premium Kimchi Brand KULTURInnovative Packaging Design for Premium Kimchi Brand KULTUR
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Day 1/101 Packaging Design Challenge
Meet KULTUR, a premium kimchi brand designed to stand out on shelf and scale across a full product range.
The direction combines retro, high-energy visuals with real FMCG production standards.
Every detail was built with real packaging in mind: • compliant allergen and storage labelling • engineered dielines and bleed • scannable QR code and UPC barcode • accurate nutrition panel for a 350g pack • a flexible system that works across multiple flavours
Flavours: Classic Golden Turmeric & Ginger Smoky Chili Radish
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