Maximize Microentrepreneur Efficiency with Otimize UX/UI DesignMaximize Microentrepreneur Efficiency with Otimize UX/UI Design
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Hellen Leal
• 14h
UX/UI Design: Otimize — Organization App
The research behind this project surfaced something honest: the daily life of a digital entrepreneur is characterized by frustration, information overload, and a persistent inability to keep up with demand. The problem wasn't a lack of effort — it was a lack of structure that felt light enough to actually use.
Otimize was designed around that insight. The goal was an app that makes task management and time organization genuinely accessible for microentrepreneurs — not by hiding complexity behind empty simplicity, but by building an interface so clear and motivating that using it feels like a relief rather than a chore.
The design moves from problem definition through user research and persona mapping, into ideation, validation, and final solution — a clean, modern interface that helps people run their businesses with more calm and clarity.
Tools: Figma, Adobe Photoshop, Adobe Illustrator.
Brand DesignUX DesignUI DesignAdobe PhotoshopFigmaAdobe Illustrator
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