Second Serve Club — Exploring Visual Identity Through AI & Design.

For this branding challenge, I created a series of original logo marks in Adobe Illustrator, inspired by vintage tennis culture.

I then explored how these designs could come to life by combining my own typography, monograms and colour identity with AI-generated visuals using ChatGPT.

From the texture of a clay court to embroidered details on tennis balls, the goal was to bring the brand identity into a more tangible, realistic setting.

An exploration of how traditional graphic design and AI can work together to create a cohesive visual world.

Designed by me. Visualised with AI. 🎾

Full brand identity case study coming soon. #BrandIdentity #VisualIdentity #GraphicDesign #AIDesign #ChatGPT

The SS mark stamped into the tennis ball felt is a great detail. Looks very real on the clay court.

HEATD is a heated Pilates and yoga studio in Mableton, Georgia. The name already said it all, so we made one decision from day one: the heat would be the whole brand 🔥 Amazing project and amazing team. Collab with @gerbzagency

Curious how the terracotta palette got settled here: did the colour come first and the type follow, or the other way round? The heat idea reads as much through the warm tones as through the name itself.