Seht — Haircare Product Photography

Seht is a dermatologist-tested, fragrance-free haircare brand. The client came to me with a clear vision: a moodboard of minimal, editorial product photography for their shampoo and conditioner, and a request to create images in that spirit without copying any of them.

The brief was clear, but it pulled in several directions: liquid in motion, foam, motion blur, dark still lifes, bright editorial rows. So before shooting anything, I built a short visual guide to hold the series together. It sets a three-tone palette, typography, camera and lighting rules, and one core restriction: only the product, its own formula, water and light in frame.

From that system I produced a set of 10 campaign images, plus extra frames for social. Each one was built from the client's references, then refined through retouching so the bottles, labels and formula textures stay true to the real product.

The result is a set that feels like a single campaign rather than ten separate photos, and a visual language the brand can keep building on.

Beautiful!!

A camera that unfolds. An image that follows.

FOLD is an original concept film by Launch in Seven: graphite and copper, dimensional motion, and a photograph that opens into its own miniature world.

Built in Blender, with creative direction, 3D materials, lighting, animation and editing developed as one connected piece. This is a fictional product concept, not client work or a manufactured camera.

Explore the interactive companion: https://launchinseven-fold.pages.dev

Have a product that needs a distinctive launch film or interactive experience? Get in touch here on Contra.

Such a creative concept! Turning a photograph into an unfolding miniature world is brilliant storytelling. Fantastic execution in Blender